How much does AI content generation cost per user?
Drafting marketing copy, product descriptions or long-form text.
The short answer
On Claude Sonnet 5, at 2,000 input and 2,500 output tokens per call. This is the one shape where output exceeds input. A short brief goes in and a long draft comes out, which inverts the usual cost profile.
Your numbers
Now put your own in
The fields open with the profile above. Change them to match your feature and the read updates as you type.
Your numbers
Rough numbers are fine. You are checking whether you are near the line, not being exact.
The usual right answer for production features. Near-frontier quality at a fraction of the cost.
Everything you send it
What it sends back
How often one user uses it
What it costs you
What drives the cost
Output tokens, and output is the expensive half on every model in the table, typically by five or six times. A content feature on a frontier model is the fastest way to build something that cannot pay for itself.
Where the estimate goes wrong
Regeneration. Users do not accept the first draft, they press the button again, and the second and third generations cost exactly as much as the first. Multiply your call estimate by the number of attempts a real user makes before they keep one, which is rarely one.
What this does not price
Content features attract heavy users who generate far more than the median, and unlike support volume this is not a tail you can ignore, because those users are usually your advocates. If the verdict is marginal, model the ninetieth percentile rather than the average before deciding.
Other features people cost
Customer support agent
A conversational agent answering customer questions against your help centre and ticket history.
Retrieval-augmented search
Semantic search over your own documents, with a generated answer and citations.
Document summarisation
Turning long uploaded documents into a short summary or structured extract.
Next step
If content generation is on your roadmap and the number here made you pause, that is exactly the conversation worth having before an engineer starts.